红宝石官方网站hbs备用主题：Sequential Searchwith Multi-Homing Consumers

主讲嘉宾：李越 山东大学经济学院助理研究员

红宝石官方网站hbs备用时间：2025年9月24日周三14:00-17:00

红宝石官方网站hbs备用地点：腾讯会议：646-962-654

嘉宾简介：李越，山东大学经济学院助理研究员，2022年毕业于威斯康星大学麦迪逊分校经济系。他的研究领域为产业经济学、微观经济学和营销学理论。他的论文在Journal of Marketing Research和Canadian Journal of Economics发表或接收。

内容摘要：This paper develops a sequential search model in which a large number of firms sell through both a retail platform and an open market. The retailer operates to maximize commission revenue and provides product recommendations based on imperfect information on consumer types. A large number of consumers are multi-homing and can search in both channels to learn prices and fits (as well as the accuracy of the retailer's product recommendation). The model endogenizes consumers' multi-homing sequential search strategies, firm pricing, and the retailer's commission fee. We extend this framework to analyze interactions between a retailer owner and a manager.

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